SAL Marketing Group Chris SaldarisPrepared by Chris Saldaris, SAL Marketing Group. 30 October 2026.

Creative LimestoneMarketing Audit and Landing Page

Every month there are about 2,300 Perth searches for a retaining wall. When someone's ready to book, one of the two numbers on your page for Brad is wrong.

1
New page, built for retaining wall searches
~2,300
Retaining wall searches a month in Perth
2
Different numbers for Brad on your homepage
~3 a week
New retaining wall jobs to quote, from $50 a day

How it works.

1Someone searches"retaining walls perth"
2Finds your pageBuilt for that exact search
3Fills in the formFour taps and their details
4Your phone rings. You quote the job.Their details land in your inbox
Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

1 Your new landing page

One page for people who want a retaining wall built.

~2,300 searches a month

That's how often Perth searches for a retaining wall. This page answers them.

Preview of the Limestone Retaining Walls Perth landing pageA
For Perth homeowners with a sloping block

Limestone Retaining Walls Perth

"retaining walls", "retaining walls perth", "limestone retaining wall"

See your landing page

What the page does

  • Leads with owner operated, 23+ years, approvals and engineering handled
  • A short tap-through form built for retaining wall quotes
  • Click-to-call on phones, with 0408 095 604 on every screen
Try the form

On the demo, the form comes to us. Live, it comes to you.

2 Where you're at right now

Great reviews and suburb pages. One wrong number and no tracking.

Three things we found that cost you quotes.

1

Brad has two different numbers on the same page.

The top of the page says "Brad: 0455 125 568". The Quick Quote section, where someone ready to book looks, says "Or Ring Brad: 0415 125 568". One of them goes to the wrong person.

Source: Your homepage on a phone, 29 Oct 2026, rechecked in the code 30 Oct 2026.

Screenshot: Brad has two different numbers on the same page.
From your website.
2

The only tracking on your site was switched off in 2023.

Your homepage still runs Google's old Universal Analytics, which stopped collecting data in July 2023. There's no GA4, Tag Manager or Meta pixel, so calls and quote requests aren't being counted.

Source: Your homepage code, checked 30 Oct 2026.

Universal Analytics: UA-25666763-2 (switched off by Google, July 2023)
GA4: none
Google Tag Manager: none
Meta pixel: none
What we found in the code.
3

"Quick Quote" takes people to another page.

There's no form on your homepage. Quick Quote sends people to the contact page first, and your email address at the top is plain text that can't be tapped.

Source: Your homepage on a phone, 29 Oct 2026, and its code, 30 Oct 2026.

Quick Quote button: goes to /contact
Form on the homepage: none
info@creativelimestone.com.au: plain text, no link
What we found in the code.

What's working

4.8 stars
from 20 Google reviews (checked 29 Oct). People rate you highly.
  • Named reviews on your site, including a senior development manager at Satterley.
  • Pages for Mandurah, Rockingham and Baldivis already.
  • You handle approvals, engineering and earthworks, so the homeowner has one person to deal with.
  • Both your phone numbers in the header are tap-to-call.
3 What Perth is searching for

Plenty of Perth people search for this every month.

~2,300 searches every month

About 2,680 a month from Oct 2025 to Mar 2026, and about 2,110 a month from Apr 2026 to Sep 2026.

"retaining walls"
1,000
"retaining walls perth"
720
"limestone retaining wall"
260

The three biggest searches, a month, in Perth.

Retaining wall searches in Perth, by month

01,0002,0003,0004,000Oct 25: 3,010 searchesOct3,010Nov 25: 2,900 searchesNovDec 25: 2,060 searchesDecJan 26: 2,520 searchesJanFeb 26: 2,600 searchesFebMar 26: 3,010 searchesMarApr 26: 2,540 searchesAprMay 26: 2,040 searchesMayJun 26: 2,060 searchesJunJul 26: 2,010 searchesJulAug 26: 1,980 searchesAug1,980Sep 26: 2,020 searchesSep
Show as a table
MonthSearches
Oct 253,010
Nov 252,900
Dec 252,060
Jan 262,520
Feb 262,600
Mar 263,010
Apr 262,540
May 262,040
Jun 262,060
Jul 262,010
Aug 261,980
Sep 262,020
Other searches, and what we'd leave out
  • "retaining walls" with no city is about 1,000 a month in Perth. We kept it in, because the ads only show to people in Perth.
  • We'd leave out "limestone blocks perth" (about 590 a month). Most of those people are buying blocks to build it themselves.
  • We'd also leave out cost searches like "retaining wall cost perth". Those people are mostly comparing prices.

The forecast uses: retaining walls perth, retaining walls, limestone retaining wall, limestone retaining walls perth, limestone walls perth, and the builder and contractor searches.

Source: Google Ads Keyword Planner, Perth WA, pulled 30 Oct 2026.

4 What it could bring in

About 3 new retaining wall jobs to quote every week.

That's the quiet weeks filled.

Google forecasts about 12 enquiries a month at $50 a day, about $60 each.

Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 31 Oct 2026.

If 5 in 100 enquire
6
leads a month
$121 per lead
If 10 in 100 enquire
12
leads a month (our base case)
$60 per lead
If 20 in 100 enquire
24
leads a month
$30 per lead
The numbers behind the forecast

Google only expects to spend about $726 of a $50 a day budget, because that's all the retaining wall searches Perth makes in a month. That buys about 120 clicks at about $6.05 each.

Budget optionSpend / monthClicksCost per clickAt 5%At 10%At 20%
$50 a day, bids capped at $30 (recommended)$726120$6.056.012.024.0
$50 a day, bids capped at $20$651119$5.495.911.923.7
$30 a day, bids capped at $30$723121$5.986.012.124.2
$100 a day, bids capped at $30$723121$5.986.012.124.2

Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 31 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "diy" or "supplies"), which we'd add. Forecasts move week to week.

What Google expects

About 120 people a month clicking through to your page, at about $6.05 a click.

You only pay when someone clicks.

What it takes to pay for itself

Google costs about $2,030 a month, ads and management, for about 12 enquiries. Work out what one retaining wall job is worth to you, and how many of those you'd need to win to cover it.

Use your own numbers here. The package below is extra.

Proof, a different trade

A Perth concreter we work with got 29 real enquiries in their first week at $4.72 each.

Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.

5 What it costs

Start with the page.

Step one

Your limestone retaining wall landing page

One-off
$1,800 + GST
  • The page above, finished with your details and photos
  • Tracking, so every enquiry is counted
  • Tested with real enquiries before anything goes live

No lock-in contract. We work month to month, and you can leave with 30 days' notice.

What comes after the page
Monthly package

Meta Ads, video and follow-up, $1,499 + GST a month

  • A video shoot on one of your jobs: 3 Reels and 100 photos, our team on-site for 4 hours ($1,500 value, included)
  • Meta Ads on Facebook and Instagram, built, run and improved every month
  • Follow-up, so every enquiry gets a reply straight away
Add-on

Google Ads, $1,300 + GST a month

The Google campaign forecast above, built and managed, sending people to this page.

Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.

6 Next steps

The plan from here.

We have a chat

Call, text, or ask us to call you.

You confirm the details

Wall types, areas, a job photo.

We finish the page

Your details, photos and tracking.

Ads go live

We check searches every few days.

Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

A few things to tidy up on your current site
  • Fix Brad's number in the Quick Quote section (or the header, whichever is wrong).
  • Swap the old Universal Analytics tag for GA4.
  • Make the email address clickable.
  • Your site says "twenty-three years" in one place and "twenty-five years" in another. Pick one.

Source: Your website and its code, fetched 30 Oct 2026.